Should I Focus on Web Design or SEO?
Business owners often ask themselves where they should put their priorities in for improving their website. Should the focus be on improving the website design or should they pay more attention to the SEO aspects instead to rank better in search engines? The correct answer to that is actually both! Much like how a car […]
3 Golden Rules for Writing Engaging Website Content
A website is your corporate identity — where your target audience gathers information about your business, learn about your products and services, and a platform that you can capitalise on to persuade them to choose you. Therefore, it is important to ensure that your website provides visitors with the right information in the right way. […]
Designing a Website that Works
A website is more than just a beautiful interface. There are many factors that come into play when building a website that works — the structure, layout, images and colours used, font and graphics among others. A website’s look and feel are also determined by elements such as graphic, interface and user experience design as […]
Tips To Improve Your Website’s User Experience
Website user experience (UX) is one of the most important factors in improving your website’s performance. It is recommended to update and add improvements to your website’s UX frequently. Before we dive into how to improve user experience, first we have to ask the question: What is user experience? User experience is the overall journey […]
The Importance of A Professional Website Design
Most businesses in Malaysia today are aware of the importance of having a professional website design and hiring a quality agency for your web development as your company’s online presence can make or break your business. When you are a small homegrown business, investing in an established web design and development agency for their […]
WordPress Themes – The Good, the Bad and the Ugly
WordPress is one of the most used content management system (CMS) platforms because of its functionality and user-friendliness. With its free and paid pre-built themes, almost anyone can build a basic website. However, for businesses that need a professional website, engaging an experienced web development company like LOCUS-T will be a better option. According to […]
SEO or PPC — Which is For My Business?
SEO or PPC? This is a common question among businesses planning to invest in digital marketing. No one can give a straight answer to this question. Both SEO and PPC are two different marketing channels that fulfill different needs and objectives. While SEO focuses on ranking your website in the organic results of Google’s Search […]
Keyword Selection For Dummies
If your aim is to drive targeted traffic to your website, then you must ensure to use the best strategy to uncover the top keywords for any of your SEO campaigns. Whether you are a new business owner or simply just threading into Search Engine Optimization territory, you must address this question of what is […]
The Only Routine Every Entrepreneur Needs
A wise philosopher once said that we are what we repeatedly do and to achieve excellence is through habit, not merely an act. Tricky but powerful, habits can shape our lives and define our true personalities. Even if only in an intuitive way, a lot of successful entrepreneurs today are aware of and practising this […]
Local SEO for Local Businesses
From where to eat to which plumper will be best to fix your pipe, it is common for people these days to ‘consult’ with Google before choosing a retailer or service provider in a particular place. Therefore, if you are business operating within a physical location or a certain geographical area and want to be […]