The New Age of Marketing
Businesses used to spend a huge amount of money to market their brand, products and services through the traditional channels, namely newspaper, television, radio and brochures & pamphlets. These traditional marketing methods involve broadcasting a campaign or promotion to the masses with little or no interaction with the consumers. Not only is traditional marketing costly, […]
How To Resolve The Most Overlooked SEO Issues
Growing your business and online presence can be a challenge if Search Engine Optimisation (SEO) has not been implemented. As daunting as it may sound, SEO is actually not too multi-faceted and complicated especially when there are many SEO agencies in Malaysia that can fully assist in this particular area. Whether you are just only […]
Content and SEO – A Match that Matters
When it comes to SEO, content does not get the attention it rightly deserves. Many SEO agencies believe that inserting keywords into the metatags, headings and body text is sufficient to make a website rank. With Google’s algorithm becoming more and more sophisticated, content has become a significant part of SEO. Many ranking factors are […]
Retaining and Reselling to Your Current Customer
According to a report by Invesp, acquiring a new customer costs five times more than keeping an existing one. And when a business is able to improve its customer retention rates by 5%, an increase of 25-95% in profit can occur. To do so, business owners and the likes of it should create successful customer […]
The Right Way to Tackle the New Norm for Retail Businesses
The erratic movement of the number of Covid-19 cases in Malaysia is troubling, especially to the business community. Although the government is trying its level best to keep businesses open, the constant worrying about the long list of SOPs or worse, having to close down the shutters once again, can be stressful and demotivating. For […]
When Is SEO Right For You?
A question every brand owner with a website should be asking themselves is when exactly should I start on SEO? As an old Chinese proverb puts it, “The best time to plant a tree was 20 years ago. The second best time is now.” Even if you are about to launch a brand new website […]
How to Search on Google Like a Pro?
We depend on Google for anything and everything. Individuals are reliant on Google for answers to everything under the sun – from research for work and studies, to what and where to eat. Businesses on the other hand have turned to digital marketing to make their brand visible and attract customers. But sometimes what we […]
Dear Business Owners, It’s Not You, It’s Your Content
These days, consumers are getting louder and more opinionated. With tons of questions and zero tolerance for generic push marketing, there is no longer room for hard selling digital marketing in Malaysia. The solution now is your content. Arguably, the content you create is the most crucial role in your entire digital marketing efforts. When […]
4 Tips to Increase Your Website’s Ranking on Google
Studies have proven time and again that most internet users have a higher tendency to visit websites that are listed in the first few pages of Google’s search engine results page. The higher your website is ranked on the search engine, the more credibility it has in the eyes on the users, directly attracting more […]
Focusing On What You Can Do, Not What You Can’t
As the months and challenges continue to unfold in 2020, business owners like yourself are beginning to explore far and wide, avenues unheard of, solutions that will enable them to strengthen your digital marketing in later months and the following year. In this day and age of modern technology, did you know that more often […]